Evaluation

Question one:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Annotated music video:


Magazine poster analysis:

Digipak analysis:



How does my music video link to other music videos?/what similar conventions have I used?:

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Magazine comparison:

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  Comparison of digipak: Powered by emaze 

 Question two:

How effective is the combination of your main product and ancillary texts?:

I need to update my music video trailer but can't do it till next week on school wi-fi as home wi-fi on school laptop doesn't have any of my documents.

Brand identity questionnaire:




 Overall reflection on how my production links together:

After gaining audience feedback from the questionnaire shown above I was able to learn that all three of my products do link together and that there is a connection between them. This is known because of what  my target audience have said as their responses in the survey.

I also learnt from my feedback that there were certain features which allowed my target audience to know there was a connection between my products and this was because of the following responses:

1. The same singer is used through all the media products
2. The same fonts are used
3. The same colours are used
4.The same shot type has been  used for all of the images
5. The title of the cd has been written all in capitals

When I asked my target audience how effective they thought the connection between my products were they responded with 40% voting 5/10, 30% voting 6/10 and 30% voting 7/10. These results which I received are positive and are allow me to see the highlights of my products and how there is a connection between the three products.

In conclusion, gaining this feedback has allowed me to know that I have a good connection between my products as I gained positive responses, however the connection between my products could improve and become a stronger connection between them to appeal more to my target audience.


Question 3:

What have you learnt from your audience research?



Audience research and planning feedback



Production feedback

I need to add my final magazine poster on here but I can't until next week as I have the same issue as mentioned before.

Final product questionnaires

I created two questionnaires for my target audience asking questions on my music video, digipak and ancillary products. These questions are based on the final products as I have improved all products from when I first produced them to now.

Create your own online surveys with SmartSurvey.


Create your own online surveys with SmartSurvey.
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Focus group interview:

Focus group transcript:
Question 1: Do you think my music video is conventional for the pop genre?
Yes I do, as you include lots of different singers which is relatable and you also include lots of fast paced editing.

Question 2: Do you think the camera work used is effective for my music video?
Yes I do as you've used lots of different shot types and angles.

Question 3: Do you also think the editing is effective for my music video?
Yes as you've used some slow paced as well as fast paced which gives it a contrast in the video.

Question 4: What about the mise-en-scene do you feel this is conventional for the pop genre?
Yes I do as all the dancers are wearing trendy clothing

Question 5: On a scale of 1 to 10 1 being poor and10 being great. What would you rate my music video overall?
I think an 8

Question 6: What do you think the strengths are for this music video?
I think the strengths are that you've included lot of dance sequences which is conventional for the music genre as well as female singers as this is conventional

Question 7: What about any weaknesses?
I can't really think of any weaknesses at the minute

Question 8: Are there any improvements you'd like to make to my music video
Maybe you could include some more lip syncing

Focus group summary

After carrying out audience research for my focus group I was able to receive feedback which allowed me to learn what my strengths and weaknesses were of the video.  After asking a member of my target audience their opinion on my video I received the following answers:

  • Fast paced editing is effective 
  • I've used lots of different camera angles and shots throughout 
  • Mise-en-scene if effective with the costumes and conventional as the dancers and singer are wearing trendy clothing 
  • lots of dance sequences 
  • female singers
However, I did receive some suggestions on how to improve my music video through the focus group and these suggestions were:

To include some more lip syncing

Strengths and weaknesses of my music video from my target audience feedback: 




Question four:

How did you use media technologies in the construction and research, planning and evaluation stages?

http://popplet.com/app/#/3948490


How I used Adobe elements throughout my production work?

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